Rachel Carlson Portfolio

I’m a social media strategist and content creator who turns audiences into brand advocates by building community-first social feeds. I’ve led social strategies for national brands and beloved local businesses by pairing creative storytelling with listening and data-backed decision-making.

What attracts me to social media is the opportunity to build connections. I enjoy creating content for brands that engages people. By paying attention to the community, I help tell stories designed for the audience — through short videos, visuals, or live interactions.